About

Passionate, entrepreneurial leader with experience in sport administration, multidisciplinary marketing, and event production. Born and raised in Winnipeg, Canada, now based in Melbourne, Australia.

Chartered Marketer - CM
Professional Leader of Volunteers - PLV
Affiliated Member, Governance Institute of Australia - GIA(Affiliated)

Speaking

2018
Crisis on Campus: Youth Advocates Filling Institutional Gaps at National Campus Mental Health Conference
Toronto, Canada
2017
Celebrating Youth Taking Action on Local and Global Social Issues at WE Day Manitoba
Winnipeg, Canada

Awards

2022
Michael "Pinball" Clemons Foundation - Sport and Event Marketing Award from Goerge Brown College
2022
Student Association Community Engagement Award from Goerge Brown College
2018
Future Leader (Age 20-25 Category) from Future Leaders of Manitoba
2017
Regional Volunteer of the Year from Kids Help Phone

Affiliations

2025 — Now
Professional Member, Australian Marketing Institute
2025 — Now
Chartered Marketer, Canadian Marketing Association
2025 — Now
Professional Leader of Volunteers, Volunteering Victoria
2024 — Now
Affiliated Member, Governance Institute of Australia
2023 — Now
Recreational Running Coach, Australian Athletics

Features

2021
Virtual Assignment Helps Students Gain Critical Skills on Humber College - Longo Faculty of Business
2018
Manitoba’s future leaders on Winnipeg Free Press
2018
A new era in support for young people on Working Together Magazine by The Winnipeg Foundation
2018
Help available for Canadians still struggling with Humboldt Broncos tragedy on Global News
2017
Costly compassion on Winnipeg Free Press

Work Experience

2013 — Now
Creative Director at Crafted by Benny
Canada and Australia
2020 — Now
Founder and Chairperson at Ben Sabic Foundation
Winnipeg, Canada
2023 — 2024
Store Business Lead at lululemon
Melbourne, Australia
2021 — 2023
Special Advisor, Executive Team at Play On! Canada
Toronto, Canada

Volunteering

2024 — Now
Various Roles at parkrun Australia
Melbourne, Australia
2024
Area Leader (Course Crew) at Stadium Stomp
Melbourne, Australia
2022
Team Attaché, GLOBL JAM at Canada Basketball
Toronto, Canada
2017 — 2018
Chairperson, National Youth Council at Kids Help Phone
Toronto, Canada

Education

2024 — Now
Certificate IV and Diploma, Marketing and Communication at Melbourne Polytechnic
Melbourne, Australia
2021 — 2022
Graduate Certificate, Sport and Event Marketing at George Brown College
Toronto, Canada

Certifications

2024
Professional Certificate, Digital Marketing and E-Commerce from Google Career Certificates
2023
Certified Digital Marketing Associate from Digital Marketing Institute

Contact

LinkedIn
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Pinterest
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X (Twitter)
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Instagram
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